Use ROMI to improve Marketing Management
Use ROMI to improve Marketing Management ROMI Book adds to Marketing Concepts Add to your list of Marketing Definitions Author illustrates use of ROMI to build Marketing Plan Buy ROMI Book to build Marketing Budget Use ROMI to unleash Marketing Management
Improve your Marketing ROI

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Guy Powell directly

Check out Guy Powell's marketing consultancy homepage to find out more on proving and improving marketing effectiveness www.demandromi.com

Learn how to benchmark and improve your ROMI efforts, register for one of DemandROMI's intensive workshops:

B2B marketers click here
B2C marketers click here
Social Media marketers click here

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© Copyright 2003
Publisher of Return on Marketing Investment

Improve Marketing Budgeting with ROMI
 


Resources

Marketing ROI & Metrics Workshop
 

Can you prove that your marketing efforts are generating revenue?

Boost your company’s success – and your career – by learning how to measure, prove and improve marketing effectiveness!

This Marketing ROI and Metrics Workshop is ideal for marketing professionals at all levels in all kinds of industries and organizations to improve their ability to generate revenue at lower cost and lower risk. They will come away with proven ROMI techniques that can be put into place the next day. No other workshop can help the marketing organization and the marketing professional improve the results of their marketing activities.

I look forward to seeing you there. For more information on this workshop, click here.

Webcast: Return on Marketing Investment
  Guy Powell will speak in a webcast hosted by NetBriefings on June 14th at 1pm EST.
Click here for more information.

Guy R. Powell to speak at EIMC
  Electrical Industry Marketing Conference (EIMC) August 9th invites Guy R. Powell to speak on Return on Marketing Investment: The marketer's imperative for the '00s.
Click here for more information.

ISBM hosts 2-day ROMI Workshop
  In association with the PennState Smeal College of Business Institute for the Study of Business Markets (ISBM) Guy R. Powell to provide 2-day ROMI workshop to help business marketers improve their Return on Marketing Investment starting Sept. 13th.
Click here for more information.

MarketingProfs hosts second ROMI webinar
  CMO vs. CFO Smackdown -- How to Win Your Budget Battles: Webinar leader Guy R. Powell will show you how to monetize your conversation with the CFO and CEO so that you can prove your case, win and expand your budgets, and deliver real business impact.
Click here for more information.

Educational Seminar: MarketingProfs Know-How Seminars Online
  Return on Marketing Investment in B2B Organizations:
How to Establish Accountability and Measure Results

This web seminar/workshop was put on in conjunction with MarketingProfs as part of their Know-How Seminars Online series. It has been recorded and is available for download, along with a detailed workbook.
Click here for more information.

Educational Seminar:
  Return on Marketing Investment Are you getting yours?

This is a no cost teleseminar that reviews budgeting, meeting corporate objectives, and meeting revenue goals using a bottoms-up, Return on Marketing Investment approach.

Recent Press
  Atlanta Business Chronicle
  B2B Lead Generation Blog

Contributed Newsletters
The author has provided many contributed newsletters on marketing management, marketing concepts and definitions, planning and budgeting:
"We felt your article was very relevant. What's really exciting is your article pulled in more clicks than the top two headliners."
- - Teresa Caro, Director of Marketing, KnowledgeStorm


  MediaBin
  KnowledgeStorm
  Socketware
  VIA NET.WORKS USA

Speaking Engagements on Marketing Management
Speaking Engagements have been scheduled at many events across the country, including:
  Atlanta Business School Alliance
  Return on Marketing Investment Conference
  Product Management Special Interest Group of the Technology Association of Georgia
  The Executive Roundtable for CFOs
  Atlanta Marketing Forum
  And others to be announced

Contact the author for exact dates, times and locations.

Other
For companies looking to add the ROMI concept to their marketing messages the author can provide:
  Contributed or by-lined Articles
  Webinars for your employees, customers or partners
  Web based training
  Panel discussions
  Customer survey and case study or white paper development
  Marketing process audits
  Product/Service reviews




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