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About
the Author
Guy
Powell has been managing business to business marketing for
over 20 years. He has successfully worked on both the product
management and product marketing side of corporations first
developing and then introducing products to market. He has grown
sales teams from nothing to many tens of millions of dollars
in revenue whether through a direct sales force or through channels.
In
2005, Mr. Powell founded DemandROMI,
a Marketing ROI consulting firm providing training and consulting services to help consumer and business to business companies earn more profit from their marketing investments. He has helped numerous companies put their sales and marketing
organizations in a position to grow revenue at a cost and risk
they can afford.
Most
notably, Mr. Powell worked with A.T. Kearney, Inc. as a Management
Consultant on a wide range of projects across many industries.
Through this consulting experience he brings the force of creative
yet practical thinking to any business problem. He
has successfully grown revenues for a number of technology start-ups
as well as established technology and non-technology companies.
His education includes an MBA from the University of Chicago
Graduate School of Business and a BSEE from Lehigh University.
He has been and is currently a member of the board of several
companies.
Mr.
Powell is a member of numerous marketing organizations and is
a member of the board of the Atlanta Chapter of the Business
Marketing Association. He has spoken publicly at many events, both in the US and abroad
and is available to speak on a wide range of sales and marketing
topics. For more information or questions please contact him
at author@returnonmarketing.net.
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