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About the Author
Guy Powell has been managing
business to business marketing for over 20 years. He has successfully worked on
both the product management and product marketing side of corporations first developing
and then introducing products to market. He has grown sales teams from nothing to
many tens of millions of dollars in revenue whether through a direct sales force
or through channels.
In 2005, Mr. Powell founded
DemandROMI, a Marketing
ROI consulting firm providing training and consulting services to help consumer
and business to business companies earn more profit from their marketing investments.
He has helped numerous companies put their sales and marketing organizations in
a position to grow revenue at a cost and risk they can afford.
Most notably, Mr. Powell
worked with A.T. Kearney, Inc. as a Management Consultant on a wide range of projects
across many industries. Through this consulting experience he brings the force of
creative yet practical thinking to any business problem. He has successfully grown
revenues for a number of technology start-ups as well as established technology
and non-technology companies. His education includes an MBA from the University
of Chicago Graduate School of Business and a BSEE from Lehigh University. He has
been and is currently a member of the board of several companies.
Mr. Powell is a member of
numerous marketing organizations and is a member of the board of the Atlanta Chapter
of the Business Marketing Association. He has spoken publicly at many events, both
in the US and abroad and is available to speak on a wide range of sales and marketing
topics. For more information or questions please contact him at author
"@" returnonmarketing.net.