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The Return on Marketing Investment Challenge
Marketing ROI is critical to any organization, especially business to business and
smaller consumer companies. Without a significant return on marketing investment,
the sales organization will not operate effectively, the company won't meet its'
How does marketing answer the question when the CEO asks
“Why should I invest in marketing when I can get better
Is marketing responsible for delivering brand awareness, flashy graphics and great
marketing programs? Or is it responsible to deliver leads and shorten the sales
cycle to generate revenue at a cost and risk in line with other investments that
a company might make?
results by hiring more salespeople?”
The Return on Marketing Investment Solution
Return on Marketing Investment will help business to business and small consumer
marketers at all levels prepare for that question. It will help the rest of the
executive team understand how to look at marketing expenditures in a whole new light.
The Benefit of Return on Marketing Investment
Return on Marketing Investment is a tool for any business to business or small consumer
marketing professional or senior executive looking to improve their ability to produce
real results in revenue growth. It has numerous practical examples to speed the
implementation of ROMI in your organization.
Mr. Powell has been implementing sales and marketing solutions helping clients improve
revenue growth for over 20 years. Return on Marketing Investment is the culmination
of those years working both on the client and on the consultant side. Mr. Powell
is a graduate of the University of Chicago Graduate School of Business MBA program.
This book is targeted toward business to business and small consumer marketers,
but his experience spans all sizes of companies both in the US and abroad, both
consumer and business to business.